I am the lead developer at Saatva and we recently launched our mattress store. The idea is that since we sell exclusively online and don't have the usual costs(retail space, salesmen), we can offer a much better product for a much lower price. What do you think?
Spillway, my blog, is now one year old. It's a portal to my writing and journalism. May contain traces of serial killers' back gardens, George Orwell, short stories, gangland civic pride, security infrastructure and zones, love for an underpass, London retro-futurism, Swiss minaret alternatives, how childhood movies shape the world of tomorrow, Koolhaas and Tatlin, Poundbury and insane asylums. (Why Spillway? Why "card-carrying neophilia"?)