"Axe Feather 2021" - recreating a 16-year-old ad [probably SFW, depending on your work]
February 2, 2021 1:11 PM   Subscribe

"Axe Feather 2021" - recreating a 16-year-old ad [probably SFW, depending on your work]
In 2004, Axe/Lynx (the deodorant brand) released an interactive advertisement that used then-new video features of the Flash platform. This was a year before YouTube, and the Internet went crazy about their new found ability to virtually tickle a woman lying on a bed. It fell off the Internet in 2009 and with the death of Flash you can't even (easily) see it on archive.org any more... so I recreated it for the modern web.

Why would I do such a thing? You can possibly blame lockdown-induced cabin fever. But more than that, I think that the original ad was groundbreaking and pioneering and deserves to be remembered for the technical milestones the web had reached. This isn't digital preservation, but it's digital recreation: fan service to a long-forgotten advert.

If you want more of the "why", I wrote a couple of thousand words about it. And shared my source code, in case anybody else can learn from it.

The archive.org version is here, if you've still got a Flash player that works.
Role: (re)creator
posted by avapoet (1 comment total)

Do Subservient Chicken next!

(Also, if you haven't looked into it already, the Flashpoint project would be another great place to archive the original files.)
posted by Rhaomi at 3:21 PM on February 28


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