2 posts tagged with book by mark7570.
Displaying 1 through 2 of 2.
Customers Included, 2nd Edition
I just launched the 2nd edition of my book about customer experience and strategy. It has a bunch of case studies - from Apple, Google, Netflix, Walmart, an African hand pump, a New York City park, and the B-17 bomber - showing what happens when organizations fail to include the customer/user/recipient when they make big decisions. [more inside]
New book - Customers Included
I have finished a book, Customers Included, which explores the question, "Why do companies so often fail to give customers what they want?" The book includes case studies ranging from Apple, Netflix, and Google to African water pumps and Brooklyn's Prospect Park. [more inside]
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