100,000 Balloons - How the political convention balloon drops happen
October 18, 2024 8:34 AM   Subscribe

100,000 Balloons - How the political convention balloon drops happen
For the past almost 40 years, Treb Heining has engineered the balloon drops at every Republican National Convention and most Democratic National Conventions. I photographed how he and his team inflated and then dropped 100,000 balloons on the final night of the RNC this year in Milwaukee.

This is a story I'd been wanting to do since I noticed the balloons suspended from the ceiling during the 2016 conventions. I though, "Huh, there's got to be a story behind these balloons." What I found was Treb Heining, who got his start in balloons at age 15 selling balloons on foot at Disneyland. Heining went on to invent the balloon arch and built a balloon decorating business that now spans the globe. He invented the Glasshouse Balloon, a clear balloon surrounding the Mickey-shaped balloon sold at Disney resorts worldwide. And he's been in charge of the balloon drops at every RNC since 1988 and most DNCs since then (he was not involved in the 2004 DNC failure). He's also been in charge of the Times Square New Year's Eve confetti drop for more than 30 years and engineered balloon events at Super Bowls and Olympics opening ceremonies.

For the conventions, Heining and a team of balloon decoration professionals and some local volunteers spend a couple days before the convention inflating and tying approximately 100,000 balloons by hand, putting them into giant net bags, and rigging them to the ceiling of the arena. Then, after the final speech on the last day of the convention, the balloons are dropped onto the delegates.

I pitched this story to Bloomberg Businessweek in 2020, but the conventions were initially cancelled and then held in a modified form without balloon drops, so the story was killed. I pitched it again for this year, and it all worked out. Here's the Businessweek piece online and the larger edit with some videos and animated gifs on my website.
Role: photographer
posted by msbrauer (3 comments total) 3 users marked this as a favorite

[ This is pretty cool and a great story, so we've added it to the sidebar and Best of blog!]
posted by Brandon Blatcher at 5:45 AM on October 23 [1 favorite]


Thank you!
posted by msbrauer at 9:01 PM on October 23


OMG that photo of the venue workers popping balloons…

I used to work at the Bradley Center in Milwaukee as a stagehand and floor changer, and boy did we have a lot of nights like that
posted by toodleydoodley at 6:32 PM on November 15


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