What The F*ck Is My Brief?

February 3, 2014 2:03 PM

What The F*ck Is My Brief?
An ode to the folks in ad land, WTFIMB generates a random creative brief to stimulate and excite...something.

Based off other well known WTF sites, WTFIMB creates sometimes funny, sometimes deceptively good creative briefs from well trodden industry tropes.

Role: programmer, junior copywriter

posted by ryoshu (6 comments total)

WTF, is that officially related to What the Fuck Is My Twitter Bio, or did you just steal their formatting? (Or did you both steal the format from What the Fuck Is Something Else Entirely?)
posted by oneswellfoop at 6:55 PM on February 3, 2014

Not officially related. I think the meme started with http://whatthefuckshouldimakefordinner.com/. What The Fuck Is My Twitter Bio used WTFEngine - https://github.com/soulwire/WTFEngine/ - which is what we based this on. I should put that credit in the comments in the HTML. The MIT license is only in the JS files.
posted by ryoshu at 7:43 PM on February 3, 2014

Open disclosure. Good. (I wonder how long it would take to do an omnibus WTF site post... with yours first, of course!)
posted by oneswellfoop at 8:07 PM on February 3, 2014

This is great.

Also, I was not aware of WTFEngine... oh the possibilities..
posted by motdiem2 at 4:03 AM on February 4, 2014

I work in advertising. This is like watching the abyss stare back at me from…well, the abyss. My job…or, whatever.

I'll pass this along.
posted by Pecinpah at 3:45 PM on February 9, 2014

This one killed me - "A feminine hygiene brand wants to promote its status as a global thought-leader to children under 10 using a GoPro."

Then I cried for a long time. I have truly wasted my life.
posted by Pecinpah at 11:25 PM on February 9, 2014 [1 favorite]