How Facebook Homogenizes Identity
September 25, 2011 9:16 PM   Subscribe

How Facebook Homogenizes Identity
This paper explores how the technological design of Facebook homogenizes identity and limits personal representation. I look at how that homogenization transforms individuals into instruments of capital, and enforces digital gates that segregate users along racial boundaries. Using a software studies methodology that considers the design of the underlying software system, I examine how the use of finite lists and links for personal details limits self-description. In what ways the system controls one’s visual presentation of self identity is analyzed in terms of its relation to the new digital economy. I also explore the creative ways that users resist the limitations Facebook imposes, as well as theorize how technological changes to the system could relax its homogenizing and limiting effects.
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posted by whitmix (1 comment total) 5 users marked this as a favorite

This is fascinating. Thanks.
posted by bubukaba at 10:13 PM on October 1, 2011

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