How Facebook Homogenizes Identity
September 25, 2011 9:16 PM Subscribe
How Facebook Homogenizes Identity
This paper explores how the technological design of Facebook homogenizes identity and limits personal representation. I look at how that homogenization transforms individuals into instruments of capital, and enforces digital gates that segregate users along racial boundaries. Using a software studies methodology that considers the design of the underlying software system, I examine how the use of finite lists and links for personal details limits self-description. In what ways the system controls one’s visual presentation of self identity is analyzed in terms of its relation to the new digital economy. I also explore the creative ways that users resist the limitations Facebook imposes, as well as theorize how technological changes to the system could relax its homogenizing and limiting effects.
This paper explores how the technological design of Facebook homogenizes identity and limits personal representation. I look at how that homogenization transforms individuals into instruments of capital, and enforces digital gates that segregate users along racial boundaries. Using a software studies methodology that considers the design of the underlying software system, I examine how the use of finite lists and links for personal details limits self-description. In what ways the system controls one’s visual presentation of self identity is analyzed in terms of its relation to the new digital economy. I also explore the creative ways that users resist the limitations Facebook imposes, as well as theorize how technological changes to the system could relax its homogenizing and limiting effects.
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posted by bubukaba at 10:13 PM on October 1, 2011