Sonic ID
May 2, 2008 3:28 PM

Sonic ID
Stepping back in late 2006 I posted my shiny new Audio Branding Blog here. (Topic: the intentional use of music, sound and voice to create a cognitive and emotional connection between people and organizations.)

Update: this nascent field is expanding, and I've recently teamed up with Dan Kirby and Martyn Ware (Human League, Heaven 17, Future of Sound and Illustrious) to grow Sonic ID, a sonic-identity firm on both sides of the Atlantic. We just launched our new site. (And yes, it's brochure-ware...with guitar. Or in this case keyboard.) It's a work in progress, but by all means feedback welcome.
posted by diastematic (0 comments total)

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