Birchbox: Fruit of the month meets beauty
August 23, 2010 1:10 PM   Subscribe

Birchbox: Fruit of the month meets beauty
Birchbox is a fun way to try high-end beauty products. It's a new spin on the age old "of-the-month" club. For $10 a month, we send members oversized beauty samples that they can try at home. Once they find what works for them, they can buy the full-size products, earning rewards points with every purchase.

The website will also include original editorial content, from video tutorials to trend pieces to expert q&as. See our quick intro video for more info.
posted by snickerdoodle (2 comments total) 1 user marked this as a favorite

The samples themselves are inexpensive, however there is little point to someone trying out the samples if they cannot afford the higher end products themselves, so I imagine the customers that you are hoping to attract are women with enough discretionary income to think about paying department store prices for cosmetics.

Unfortunately at this point I can't find out what full size products you offer and at what prices.

I'm also not attracted to your layout-- it doesn't say "luxury cosmetics" to me-- in fact the color scheme (your pink lettering, gray background) looks more like you are publicizing a teen mag. I especially found the colors of the circle of products to be unattractive.
posted by Secret Life of Gravy at 7:55 AM on September 1, 2010


How did I never notice this was a MeFi project?! I adored Birchbox for about a year myself, then I transferred my subscription to my 22-year-old niece who has been the recipient of a several dozen boxes since then, I'd guess. This was such a fabulous idea!

I first heard of Birchbox while shopping at The Gap in Boystown (Chicago). They handed me an attractive little card with my receipt, and I read it while walking home, and it sounded like a nice little thing; it was an offer of the first box free or some such... Anyway, I was quite happy to stumble upon it and then pass it on to someone who, from all outward appearances, can't live without it.

Very well done, you!
posted by heyho at 9:20 AM on July 30


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