Birchbox: Fruit of the month meets beauty
August 23, 2010 1:10 PM   Subscribe

Birchbox: Fruit of the month meets beauty
Birchbox is a fun way to try high-end beauty products. It's a new spin on the age old "of-the-month" club. For $10 a month, we send members oversized beauty samples that they can try at home. Once they find what works for them, they can buy the full-size products, earning rewards points with every purchase.

The website will also include original editorial content, from video tutorials to trend pieces to expert q&as. See our quick intro video for more info.
posted by snickerdoodle (1 comment total) 1 user marked this as a favorite

The samples themselves are inexpensive, however there is little point to someone trying out the samples if they cannot afford the higher end products themselves, so I imagine the customers that you are hoping to attract are women with enough discretionary income to think about paying department store prices for cosmetics.

Unfortunately at this point I can't find out what full size products you offer and at what prices.

I'm also not attracted to your layout-- it doesn't say "luxury cosmetics" to me-- in fact the color scheme (your pink lettering, gray background) looks more like you are publicizing a teen mag. I especially found the colors of the circle of products to be unattractive.
posted by Secret Life of Gravy at 7:55 AM on September 1, 2010


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