Audio branding blog
November 3, 2006 10:10 AM
Audio branding blog
A conversation on audio branding -- the intentional use of music, sound and voice to create a cognitive and emotional connection between people and organizations. I'm focused on more than one-off jingles, temporary anthems or the blip-bleep noises your gadgets make; this is about the totality of a brand's sound everywhere the brand lives. My goal is to grow a greater awareness of the role sound plays in our lives today. And my motivation is to ensure that sonic touchpoints are used to enhance the world we live in, rather than serve as a vehicle for sensorial bombardment.
A conversation on audio branding -- the intentional use of music, sound and voice to create a cognitive and emotional connection between people and organizations. I'm focused on more than one-off jingles, temporary anthems or the blip-bleep noises your gadgets make; this is about the totality of a brand's sound everywhere the brand lives. My goal is to grow a greater awareness of the role sound plays in our lives today. And my motivation is to ensure that sonic touchpoints are used to enhance the world we live in, rather than serve as a vehicle for sensorial bombardment.
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