Chef Lemons: Citron Noël Trois
December 25, 2022 10:00 PM   Subscribe

Chef Lemons: Citron Noël Trois
I did the album and track cover designs for this Christmas album (much of which was recorded on my guitar and bass). Beyond that, I was just privileged to get a front-row seat to the recording process and provide input on musical and design decisions at various points throughout.

My former design colleagues would be proud of the luxury branding and logo design workshop I ran for this album release on a tight time frame. I did four rounds of revisions for this client across five designs in five days. I exported 35-plus variations on the designs to arrive at the final five images.

This process began in person and was completed via remote collaboration across four time zones. Our collaboration began with a design inspiration session and mood-boarding. We quickly moved into rapid revision cycles, starting with an initial sketch prototype I created incorporating themes from our ideation: bold yet elegant, simple, timeless, luxurious, high-class, prestige, symmetry. The client's inspiration included luxury purse and perfume logos; leather and silk textures; the sheen of white gold, silver, and stainless steel; the sparkle of diamonds and gold leaf. The client sought to evoke Christmas in New York, Paris, and London, giving an Art Deco touch to lemons, snowflakes, holly, and other holiday imagery.

I iterated on the basis of feedback to match the desired luxury brand look and feel, ultimately creating a tight logo lockup, title typography, and holiday silhouettes in faux gold leaf on leather. This branding and logo design work required precise, skeumorphic detail. I worked in Photoshop and InDesign to combine the line's signature gold-leaf detailing, typography, and leather textures.

Chef Lemons is a dear collaborator, not just a client, but I approached this the way I would for any design and branding client. I love how this all came out!
Role: Designer
posted by limeonaire (2 comments total)

Ah, the triple strokes in the letters! The bubbles! 🤌
posted by ignignokt at 7:33 AM on December 26, 2022 [1 favorite]

Haha glad you like the details!

I had a lot of fun with this—the bubbles were a response to a request for foam, the challenge there being, how do you represent foam graphically in a way that reads in shiny silhouette? I really like how the cutout effect came out on those!
posted by limeonaire at 5:46 PM on December 26, 2022

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