The Torch Awards
March 3, 2014 12:39 PM Subscribe
The Torch Awards
Calling all young creatives (18-25)! This competition is your chance to learn the art of the client pitch from an industry rock star and see your work go live in support of a great cause, Road Recovery Foundation. Best of all, it's free to enter! But time is running out—entries are due March 18...
The client pitch: Love it or hate it, it’s often integral to getting new business in the advertising industry. And while there is no single right way to do it, there are methods the pros use to help boost their chances at success.
For the 2014 Torch Awards, New York Festivals has partnered with Road Recovery, a non-profit organization “dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources.” They’ve provided us with a brief that frames two marketing challenges they hope participants in the Torch Awards can help with… but they want to see five different ideas before they choose the one they might use to bring more awareness to their cause.
Entrants in the Pitch Challenge will be competing for the chance to see their work go live for Road Recovery. Read the brief. Submit your ideas.
And then get ready to pitch.
Five Finalist Teams will be called to New York City to present their ideas, but they won’t be on their own. Before they head into the pitch, they’ll fine-tune their work during an intensive work session with their mentor—a member of the New York Festivals World’s Best Advertising Executive Jury. Then they’ll have 10 minutes to sell it to a panel including a member of the Road Recovery team and more members of the Executive Jury.
The winner will be announced live at The New York Show awards presentation.
Calling all young creatives (18-25)! This competition is your chance to learn the art of the client pitch from an industry rock star and see your work go live in support of a great cause, Road Recovery Foundation. Best of all, it's free to enter! But time is running out—entries are due March 18...
The client pitch: Love it or hate it, it’s often integral to getting new business in the advertising industry. And while there is no single right way to do it, there are methods the pros use to help boost their chances at success.
For the 2014 Torch Awards, New York Festivals has partnered with Road Recovery, a non-profit organization “dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources.” They’ve provided us with a brief that frames two marketing challenges they hope participants in the Torch Awards can help with… but they want to see five different ideas before they choose the one they might use to bring more awareness to their cause.
Entrants in the Pitch Challenge will be competing for the chance to see their work go live for Road Recovery. Read the brief. Submit your ideas.
And then get ready to pitch.
Five Finalist Teams will be called to New York City to present their ideas, but they won’t be on their own. Before they head into the pitch, they’ll fine-tune their work during an intensive work session with their mentor—a member of the New York Festivals World’s Best Advertising Executive Jury. Then they’ll have 10 minutes to sell it to a panel including a member of the Road Recovery team and more members of the Executive Jury.
The winner will be announced live at The New York Show awards presentation.
Role: Executive director, copywriter
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