Wear the Shift
April 7, 2011 8:12 AM   Subscribe

Wear the Shift
We make custom shift dresses (and slips) from vintage and eco-friendly fabrics – for people of all sizes. A friend and I created a pattern algorithm that generates a custom sewing pattern based on your measurements. Choose your fabric, and we sew you a dress!
Role: Creator, Designer
posted by another zebra (9 comments total) 1 user marked this as a favorite

What a great idea, and I love the website. The prices are WAY out of my budget, which makes me sad, but I do understand why. I really wish you all the best - I think you've got a good product.
posted by arcticwoman at 5:30 PM on April 7, 2011

Love, love the fabrics! I'm also really curious about the algorithm part; I'm sure that's proprietary, but how do you use an algorithm to make a pattern? (I confess that am not a seamstress, so this may be obvious to those that are.)

I will keep your store in my bookmarks for when I'm hankering for a new dress. My character on Rock Band always wears shifts; I could match her!
posted by Kronur at 6:43 PM on April 7, 2011

Ditto all of what arcticwoman says. It's a great website (really, really great - right up my alley), and if I could afford it I would buy many of those. Sadly, I can barely even afford thrift store clothes at the moment. That Punk as Heck fabric is to die for. Best of luck!
posted by Eumachia L F at 9:35 AM on April 8, 2011

No kidding, I almost posted to Ask the other day about where to buy a shift dress. This is a great idea. However, what I think the site is really missing is pictures of the clothing (in each of the different fabrics) being modeled. It's really hard to get a sense of how the item will look and drape in real life when all you have to go on is a computer-generated 2D image and a text description.
posted by phoenixy at 1:59 PM on April 14, 2011 [1 favorite]

Also, you should put information about the fabric in the browsing view, rather than having it only in the detail view.
posted by phoenixy at 2:04 PM on April 14, 2011

Seconding pictures with models and testimonials. I really love the amount of detail and the use of women of every shape. You made me really want shifts (not so easy to do!)
posted by Miko at 7:43 PM on April 14, 2011

this is great - I love the idea of made-to-measure clothes.
posted by 5_13_23_42_69_666 at 5:33 PM on April 18, 2011

I tried to click on Gallery under Our Products but when I tried to scroll over to it with my cursor the bar would disappear.

I would want to be able to zoom in on any part of the dress, to be able to see the fabric from up close, as well as the quality of the work. As an example, the Land's End website does this well. If this is too difficult technically, consider just posting a photo of a close up of the fabric, and then some photos of details like the hem.

Also, this seems way too expensive for the simple fabrics and non-form-fitting style. I'm not sure what is gained from doing this custom, to be honest. However, it's a huge eye-opener to how spoiled I am as a consumer, expecting an off-the-rack dress like this for $49 tops (that's if I'm being generous, or more like $24.99 at a place like Old Navy).
posted by Dragonness at 2:21 PM on April 25, 2011

The video made me so happy. Great stuff.
posted by salvia at 10:28 PM on May 2, 2011

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