Design a Game, Beat Cancer
October 2, 2007 6:34 AM

Design a Game, Beat Cancer
Let's Change the Game is a new project I've been working on with Cancer Research UK - we want to develop an alternate reality game that will raise money for cancer research. We're inviting teams from anywhere in the world to submit game designs, and the team with the best design will get to develop the game, with potential access to Cancer Research UK's 600-plus stores, hundreds of races and live events, thousands of volunteers, TV ads and mailing lists. It could be one of the biggest games of this type, ever.

The rationale behind the project is simple - to raise more money for cancer research, particularly from young people. In the process, we want to provide aspiring game designers with priceless experience and advice, and demonstrate that games can truly be a force for good.
posted by adrianhon (0 comments total)

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