QAnon isn't an alternate reality game (ARG), but ARGs can teach us why QAnon is so popular – and how to restore the lack of trust that led to QAnon's rise. This 5700 word post draws on my 19 years of playing, documenting, designing, and running ARGs.
A short story about your first day working at Hunter, Brown & Shen, told over the course of a single morning via several emails and a few text messages. Once you've registered, it begins for you at 9am the next day. (For extra verisimilitude, sign up on a Sunday so it plays out while you're at work of a Monday morning.) Call it an ARG without the G? [more inside]