It's just stuff...until you don't have it.
November 21, 2013 12:15 PM   Subscribe

It's just stuff...until you don't have it.
Billionaires have libraries named after them. Presidents get airports with their names. And now you can have the honor of your name on a can of corn at a homeless shelter in Durham, North Carolina.

We've launched a site for a local homeless shelter where you can claim naming rights to any of 169 items that connect people in need to food, shelter and a future. Pretty much everything in the shelter is represented, from the toilets and urinals to the showerheads, from bunks to teddy bears to boxes of mac and cheese in the food pantry.

Name an item and you'll get an awesome high-quality poster that you can share online, download for printing or order as a glossy print in any size you want.

Prices for naming rights range from $1 to (if you're feeling crazy) $25,000. All the money goes to support getting people from homelessness into houses of their own.

Check it out: http://namesforchange.org
Role: copywriter, believer
posted by missjenny (5 comments total) 10 users marked this as a favorite
This project was posted to MetaFilter by threeants on November 26, 2013: Names for Change

That is a hilarious and good idea and that web site is smooth.
posted by ignignokt at 1:14 PM on November 21, 2013 [2 favorites]


Like a tattoo you won't regret.
posted by roger ackroyd at 5:24 PM on November 21, 2013


This is a neat campaign.
posted by box at 7:06 AM on November 24, 2013



Oh my heavens, WE CAN NAME BEANS!
posted by fizzix at 5:08 PM on November 24, 2013 [2 favorites]


Oh, man, this is absolutely fantastic.

Prob'ly gonna steal it for the next capital campaign I work on ;)
posted by klangklangston at 2:36 PM on November 30, 2013


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