Samedi Says
November 24, 2008 9:59 PM   Subscribe

Samedi Says
Common sense suggests that you don´t piss Voodoo spirits off. If you believe the hype, their arsenal of black-magic payback includes hexes, zombification and just plain killing you. So it was either a very brave or a really stupid person who decided to call a new energy drink ´Samedi´ after Baron Samedi, a drunk and debaucherous Voodoo spirit known for his ability to awaken the dead.

And when some bright spark in an advertising agency decided the best way to promote the drink was to travel to the deep south of America, find a Voodoo priest, channel Baron Samedi and ask him to write the ads, you´ve got to wonder whether these people actually enjoy living at all.

Creative Director Guy Rooke explains: “When we were asked to create advertising for an energy named after a Voodoo Spirit, we thought the most respectful and safest thing to do was ask him to write the ads himself.”

But it didn´t all go according to plan according to creative team Alex Derwin and Heather Sheen.
“It wasn´t until we met with our first priest that we began to question whether or not this was the right thing to do, and whether it would even work.” Said Derwin.
“We found ourselves in cemeteries and swamplands making sacrifices to a voodoo spirit with the power to kill you, but it actually turned out to be a really positive experience.” Added Sheen.
posted by randomblondeboy (4 comments total)

I am the Digital Creative Director on it. Trying to make sure the full doco will be available online after Sunday, so I'll update then hopefully so anyone interested can see the whole thing.
posted by randomblondeboy at 1:50 PM on November 25, 2008

so you're making a documentary on this advertisement that you and your people have concocted? or are you planning on just posting the ad to projects? i don't deal with the loa to often these days, but i'm sure that the baron won't care over much as you long as you give him his propers.
posted by artof.mulata at 10:26 AM on November 28, 2008

this amuses me
posted by zenwerewolf at 9:40 PM on November 28, 2008

This is an attempt to start some 'Blair Witch' viral PR, right?

Not that I'm dis'ing the Baron in any way, just to be clear...
posted by sammyo at 7:28 PM on December 21, 2008

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